Trademark Registration In The UAE And What You Need To Know
Branding is an integral part of building and marketing the business. A lot of thought goes into designing the logo/concept and sometimes has a meaning so important to the business that it becomes recognized not by the name but by the logo itself. The company branding process can be lengthy and costly as usually outsourced to marketing companies who specialize in this field, so the last thing a company needs is for its brand name image or logo to be copied and utilized by another company in the region. So the logical solution to protect the brand is trademark registration in UAE. A trademark can be a name, logo, a sign or design used to identify with the products or services provided by a company. The trademark's purpose is to ensure the uniqueness of the branding is protected against others trying to mimic the very same image. Once any trademark is approved here in the UAE by the Ministry of Economy it is granted a certificate and the trademark is the property of the compa...